Katia is a local makeup brand seeking to differentiate itself within a saturated beauty market, while building a strong community. The founder decided to initiate a full rebrand of the brand identity and packaging.
I led the visual direction for Katia, reimagining it through a system inspired by astrology and symbolic narratives. The objective was to elevate the brand’s voice and create a more distinctive personality that resonates with its target audience.
This direction was translated into a cohesive system applied across packaging and social media, creating a more expressive and recognizable brand.
Brand repositioning & Packaging design
Project Roles: Art Direction, Visual Identity, Packaging Design, Illustration
Client: Katia
Agency: Zaini Studios
PACKAGE DESIGN
Astrology has long been apart of Arab cultural history, which is what inspired the direction of this project. Drawing from the book “Astrology” by Taschen, I translated these elements into the designs.
Each product is grouped under one of these three themes: The Night Sky, The Light, and The Petals; giving each product a distinct character and mood.
DIGITAL & PRINT APPLICATIONS
Illustration played a key role in defining each product, adding character and variation across the range and emphasizes that raw “astronomical” feel.
The direction was applied across posters and social media, translating the designs into both print and digital formats.
