I had the privilege of working as an art director and illustrator on some of the most prominent cultural events in Saudi Arabia: Jeddah Season, Red Sea International Film Festival and the Saudi Film Festival. The work included background paintings, animation, and supervising teams of artists externally and internally.
Jeddah Season
Red Sea International Film Festival
Saudi Film Festival
JEDDAH SEASON
Client: NEC
Agency: Zaini Studio
Animation director: Mahmoud Zaini
Art Director & Illustrator: Yasmine Salem
Animator: Husam Hamed
NEC came to us with their new logo for Jeddah season and wanted an animated intro for the 2023 Jeddah Season. I created illustrated scenes which were then animated and presented around the streets of Jeddah and in the main even location, City Walk.
The idea was simple, what if we showed people what the extended illustrations of the 6 letters in the words of the new logo “Jeddah” looked like. This way, we highlighted the key activities of the seasonal event and gave the audience a visual treat.
RED SEA INTERNATIONAL FILM FESTIVAL
Client: Red Sea global
Agency: Zaini Studio
Animation director: Mahmoud Zaini
Art Director: Yasmine Salem
Producer: Shifa Albar
For the 2022 RSFF, we came up with an animation intro that was shown before film screenings at the event. I was the art director, concept artist, and illustrator on the project.
This intro will act as an indent and will play before every movie in the cinema during the festival. The story and storyboards were done by the very talented animation director and many other great artists joined us in making this vision come to life.