During my time working with Haval, I contributed to the brand's marketing campaigns by supporting content creation as the lead motion designer, concept artist, and storyboard artist. I helped translate creative briefs into clear storyboard panels, sketched out initial concept designs for environments and lighting, and built high-energy motion graphics for digital platforms. By merging these creative disciplines, I produced cohesive, high-impact digital content that effectively highlighted Haval's advanced technology, safety features, and modern driving lifestyle across multiple media platforms that drove engagement across platforms. This is a showcase for the Jolion launch campaign.
HAVAL
JOLION CAMPAIGN
Agency: The Social Clinic
Creative Director: Shawkat Alnuimi
Designer: Adham Sadae
Concept Art & Animation: Yasmine Salem
Copyrighter: Jumana Hazza
Project Roles: Sr. Creative Designer, Animator, Concept Artist, Storyboard Artist, Content Creator
Jolion campaign
Since there were pandemic restrictions, we launched a full online campaign for the new Jolion to drive engagement and awareness. We designed several different young personas such as painters, photographers, and musicians and through a series of picture stories, showcased young people's inner desire for adventure, innovation, uniqueness, and different forms of expression. This allowed our target audience to see themselves in Haval.
The campaign and story resonated deeply with consumers. On Instagram alone, in just 3 days, it garnered 980,000 views, 5,500 interactions, and over 4,000 likes.
Testimonials
The official Chinese GWM website wrote an article about the success of our campaign and the key visuals were displayed all around the Kingdom.